Pop-up coffee cart drives home the versatility nut butter to consumers
Showing nut butter lovers that there are more ways to eat Meridian, than just on toast at breakfast is the main objectives of our ongoing support, so we were delighted when Meridian agreed to our plans for an experiential event.
Working closely with the client, the striking Meridian Coffee Cart was created and took position at the heart of Boxpark Shoreditch with the aim of showing London’s foodies how versatile and tasty Meridian nut butter can be.
Over the three-day event, Londoners were treated to a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment – some time out of their busy day to refuel and relax with Meridian. By sampling a peanut butter coffee and cookie, Meridian were able to showcase and educate consumers on the new flavour profile of their Rich Roast range, whilst driving home that nut butters deserve more than just toast.
From event conception to venue and vehicle sourcing, through to raising awareness of the cart around London via media and influencer relations, our team were on hand to ensure that this pop-up had a huge impact for Meridian Foods in driving home their versatility messaging. Our influencer engagement secured support from seven London foodie influencers with a combined total following of 220,000 followers, whilst extensive coverage of the coffee cart raised the brand’s profile influential food trade, retailer and marketing media. The event team on the ground then continued the push on social across the 3 days to ensure a steady footfall of people.
One happy client with them stating “it’s the best event we’ve ever done, we had really good feedback.” Over the three days, Meridian sampled their new Rich Roast Peanut Butter to nearly 16,000 people.
Mini jars sampled
Instagram story views
What do our clients think?
"We’ve experienced a positive shift in perceptions for Anytime Fitness in the past 12 months. Promote have played a significant role in achieving this via a constant stream of positive editorial and partnership introductions."
Neil Randall, Director of Sales & Marketing, Anytime Fitness
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Jamie Douglas, Global Marketing Director, Dunlop
"Leandra and Emma put tremendous effort into our Global Press Event, with true professionalism at all times. I was extremely pleased to have them both there, life was much easier with the two of them in control!"
Lucy Johnson, Marketing Director, Polar
"Promote’s experience and reputation within sport and fitness is exceptional, and we have benefited from their vast network to establish an engaging influencer programme and steady stream of coverage promoting the nutritional benefits of nut butters."
Sue McIntosh, Head of Marketing, Meridian Foods
"It’s always a pleasure working with Promote. Their recent Behind Every Great Player campaign for the Vitality Hockey Women’s World Cup was something really different for us. It was a simple, yet emotive concept that the whole squad could relate to and helped us to celebrate the unsung heroes behind the players."
Craig Mortimer-Zhika, Communications Manager, England Hockey
"It's been great working with the Promote team again and we love the #SheRows campaign they created to help get more women on the indoor rowing machine. They understand how to create a campaign with media appeal - we're thrilled with the coverage so far!"
Sophie Galasinski, Head of Communications and Marketing, British Rowing
"Promote hosted an incredibly informative social media workshop for our teams with the aim of improving their online profiles. We have had fantastic feedback from the athletes, some great open conversations on social media and it provided a great way forward as we look to inspire and influence others to engage with the sport."
Lisa Pearce, Chief Executive, British Wheelchair Basketball
"It’s been a pleasure to work with Promote over the past few years. They have been such a great help across the Inner Warrior campaign and their expertise has been critical in spreading our message through both regional and national media."
Clare Cooper, Rugby Growth Manager, RFU
"The Promote team have been with us from the start and they’ve been an outstanding communications partner for nearly four years. Sue’s knowledge and connections across the broader physical activity sector have been invaluable to Elevate. We know we are working with the best in the industry."
Max Quittenton, Director, Elevate
"For over a decade, SIBEC has worked with Promote PR and it has been an absolute pleasure. Promote are an efficient, friendly, proactive team who are always one step ahead, and they have consistently delivered outstanding service with a smile."
David Zarb Jenkins, Event Director, SIBEC