Meridian

Pop-up coffee cart drives home the versatility nut butter to consumers

Showing nut butter lovers that there are more ways to eat Meridian, than just on toast at breakfast is the main objectives of our ongoing support, so we were delighted when Meridian agreed to our plans for an experiential event.

Working closely with the client, the striking Meridian Coffee Cart was created and took position at the heart of Boxpark Shoreditch with the aim of showing London’s foodies how versatile and tasty Meridian nut butter can be.

Over the three-day event, Londoners were treated to a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment – some time out of their busy day to refuel and relax with Meridian. By sampling a peanut butter coffee and cookie, Meridian were able to showcase and educate consumers on the new flavour profile of their Rich Roast range, whilst driving home that nut butters deserve more than just toast.

From event conception to venue and vehicle sourcing, through to raising awareness of the cart around London via media and influencer relations, our team were on hand to ensure that this pop-up had a huge impact for Meridian Foods in driving home their versatility messaging. Our influencer engagement secured support from seven London foodie influencers with a combined total following of 220,000 followers, whilst extensive coverage of the coffee cart raised the brand’s profile influential food trade, retailer and marketing media. The event team on the ground then continued the push on social across the 3 days to ensure a steady footfall of people.

15,820 

Consumers engaged

9000

Mini jars sampled

33,000

Instagram story views

What did they think?

"Promote’s experience and reputation within sport and fitness is exceptional, and we have benefited from their vast network to establish an engaging influencer programme and steady stream of coverage promoting the nutritional benefits of nut butters."

Sue McIntosh, Head of Marketing, Meridian Foods

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