British Wheelchair Basketball

Driving awareness to attract new participants for Wheelchair Basketball

British Wheelchair Basketball is the UK’s biggest team Paralympic sport.

We decided to help sports NGB British Wheelchair Basketball in its ambition to grow its audience and attract new participants, by providing pro-bono media relations support at key times in the sports calendar. Our first campaign was to create awareness ahead of the 2018 World Wheelchair Basketball Championships.

We held a media event at EIS Sheffield, the home of British Wheelchair Basketball. This interactive and immersive session enabled media to meet the GB squad and learn about this fast-growing, fast-paced sport first hand by playing a game and meeting the squads.

Securing attendance from two BBC broadcast crews (CBBC Newsround and BBC Newsbeat) also delivered coverage across BBC Sport and BBC News digital platforms, as well BBC Radio 1 & 1Xtra. This, along with coverage from ITV, delivered a total audience reach of over 79M from just one media event.

See more here and here.

What do our clients think?

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Neil Randall, Director of Sales & Marketing, Anytime Fitness

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Jamie Douglas, Global Marketing Director, Dunlop

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Lucy Johnson, Marketing Director, Polar

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Sue McIntosh, Head of Marketing, Meridian Foods

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Sophie Galasinski, Head of Communications and Marketing, British Rowing

"Promote hosted an incredibly informative social media workshop for our teams with the aim of improving their online profiles. We have had fantastic feedback from the athletes, some great open conversations on social media and it provided a great way forward as we look to inspire and influence others to engage with the sport."

Lisa Pearce, Chief Executive, British Wheelchair Basketball

"It’s been a pleasure to work with Promote over the past few years. They have been such a great help across the Inner Warrior campaign and their expertise has been critical in spreading our message through both regional and national media."

Clare Cooper, Rugby Growth Manager, RFU

"The Promote team have been with us from the start and they’ve been an outstanding communications partner for nearly four years. Sue’s knowledge and connections across the broader physical activity sector have been invaluable to Elevate. We know we are working with the best in the industry."

Max Quittenton, Director, Elevate

"For over a decade, SIBEC has worked with Promote PR and it has been an absolute pleasure. Promote are an efficient, friendly, proactive team who are always one step ahead, and they have consistently delivered outstanding service with a smile."

David Zarb Jenkins, Event Director, SIBEC

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