Three Sports NGBs appoint Promote PR for TeamUp
The ECB, England Hockey and England Netball have appointed Promote PR to handle communications for TeamUp, a three-year campaign to maximise the legacy of three home female World Cups and build a fan base for women’s team sports.
Following the remarkable success of the GB Women’s Hockey team in Rio, whose gold medal winning match was watched by almost 10 million viewers in the UK, the next three years marks an unprecedented period for women’s team sports, with England hosting three consecutive Women’s World Cups – 2017 ICC Women’s Cricket World Cup; 2018 Women’s Hockey World Cup and the 2019 Netball World Cup.
With an ambitious target to ensure all 7-13 year-old girls have the opportunity to enjoy the benefits of team sport, the TeamUp initiative includes a novel affinity scheme for schools and teachers to access training, support, resources and money can’t buy prizes.
Promote PR were appointed for the three-year term following a competitive pitch process. Their role, which starts with immediate effect, includes national and regional media relations, social media strategy and management, ambassador activation and development of core partnerships.
Sue Anstiss, Managing Director of Promote PR, said: “This is a dream brief for our agency. We’re incredibly passionate about the power of grassroots sports to transform lives and feel privileged to have been chosen for such a prestigious campaign that has the potential to transform the perception of women’s sport.”
Commenting on the decision to appoint Promote PR, Beth Barrett-Wild, England Women’s Media Manager at the ECB, said: “It was clear from Promote’s approach that they had a thorough understanding of our requirements. We were most impressed by the range of effective campaigns they’d delivered for other brands and NGBs, their vast experience of targeting women and the creativity of their proposal – which was balanced with some exciting targets. We’re already enjoying working with the Promote team ahead of the TeamUp campaign launch on October 3, which coincides with the first day of Women’s Sport Week.”
This appointment for Promote PR follows a hugely successful summer of activity in the sports sector for the multi-award winning Berkshire based agency. The team’s work for British Triathlon – creating and delivering the YourGOTRI campaign to maximise on the huge success of GB triathletes – has already seen over 6,000 new people register to get started in the sport.
And building on the success of the GB Hockey Women, Promote’s work promoting HockeyFest events generated over 200 items of media coverage in just three intensive weeks, attracting thousands of people to attend local hockey club events.