The Bikeability Trust appoints Promote PR
We’re celebrating our first new client win for 2019!
The Bikeability Trust, the charity which manages the Department for Transport-funded Bikeability cycle training programme, has appointed us to raise the profile of Bikeability across England.
Bikeability aims to get more people cycling, more safely, more often by building their confidence and ability to cycle.
Our work will be focused on increasing parental confidence in their children riding a bike so they can cycle regularly. The campaign aims to tap into the child inside every parent, helping them rediscover the joy and feeling of riding a bike so they can enjoy a shared experience as a family.
Our MD, Nasima Hussain, says: “From the first conversation with The Bikeability Trust we were excited at the prospect of working together. We could all personally relate to their ambition to get as many children as possible cycling more frequently. Everyone can remember their first bike, who taught them, and the freedom cycling allowed you as a child. These memories, like learning to cycle, stay with you for life.”
Commenting on our appointment, Isobel Stoddart, Director of Promotion & Communications, said; “Promote demonstrated a very clear understanding of our aims and objectives. Their analysis of how to target one of our target audiences – parents – was spot on and their campaigns very relevant and engaging for this audience. We are confident that with Promote’s help we can ensure Bikeability really resonates with parents and guardians across the country and as a result more children will enjoy the freedom, fun and exploration of getting on a bike this summer.”