Strava's 2019 Year in Sport data report
We always love when Strava, the community-based tracking app for fitness, reveal their Year in Sport data reports as they always reveal emerging trends sourced from their community of over 48 million members around the world. Over the past year Strava has seen over 822 million activities logged which is incredible.
Here are our main takeaway points from the report:
- Cyclists covered more than 5.6 billion miles in 2019 — far enough to get to Mars and back 82 times.
- Runners covered 1.3 billion total miles with an average distance of 4.1 miles per run.
- More runners are going the distance with a global 7.6% increase in the share of runners who have run a marathon or ultra marathon, with a specific 3.9% increase in the UK.
- Fantastic news for our client Polar – the Polar Vantage M was revealed to be the fastest growth piece of new tech in 2019!
- The most popularly logged time for runners and cyclists is between 6am – 8am on a weekday, with more people taking a friend/+1 with them than ever before. This has the additional benefit with people said to cover twice the distance with friends than on their own
- Parkrun continues to be on the rise, with 2019 seeing parkrun celebrating its 15th anniversary
- Indoor training is on the rise with the days of putting a workout off because of the cold long gone. Results show that Platforms such as Zwift and TrainerRoad are enhancing indoor training, whilst the increased number of classes are making working out more accessible. January 2019 saw 15.2% of Strava users running and cycling indoors, compared to 2018’s 12.7% and 2017’s 9.3%.
- People are trying more activities, with yoga (74% increase), walking (67% increase) and weight training (an impressive 289% increase) the fastest growing activity types logged