Promote's top picks for Elevate 2019

Posted 23.04.2019

We’re delighted to once again be working with Elevate, the UK’s leading trade event for physical activity, health and performance. Now in its fourth year, Elevate will continue to explore the benefits of physical activity for health and wellbeing whilst considering how the sector can help get more people moving, more often.

This year will see Elevate run alongside COPA Series and the Elite Sports Performance and Rehabilitation Expo for the second time; attracting an audience of over 10,000 purchasers, specifiers and potential partners.

With Elevate now just two weeks away, the Promote team have drawn up their ‘Top 9 not to miss seminar sessions’ below. We’re very much looking forward to seeing our CEO, Sue, as part of one of the speaker panels at Elevate – read on to discover more!

To find out more about the full programme for the conference and seminars, and to register for a free place, visit


Seminar: ‘What do your customers really want?’

What: This seminar will focus on how customers want to be communicated with, and how they make buying decisions; what influences these buying decisions and behaviours. It will look at changing expectations towards health and fitness; how this should influence the industry’s response in the way they sell and offer products and services; and how the sector can better use personalisation and localisation.

David Minton – Managing Director of Leisure BD (CHAIR)
Sue Anstiss MBE – CEO at Promote PR
Justin Musgrove – Chief Executive at Bannatyne Group
Jamie Ward – CEO and Founder at PayAsUGym
Jan Pleter (JP) Lips – Head of Unified Commerce Enablement at Adyen
Rob Chandler – Head of Customer Loyalty at Sky


Seminar: ‘Creating services and space for active kids (and families)’

What: This session will delve into various trends including how we can deliver excellence and creative solutions, provide services that are tailored towards families and children, what is appealing and what do families look for in a facility, and how technology can be integrated into environments to enhance spaces and experiences.

Chris Sharman – Managing Director of iKidz Training and Consultancy (CHAIR)
Susie Malcolm – Group Family Manager of David Lloyd Clubs
John Penny – Managing Director of Third Space


Seminar: ‘Opening Keynote Address: Mims Davies, Minister for Sport and Civil Society, Department for Culture, Media and Sport’

What: Mims Davies, the Minister for Sport and Civil Society, will open Elevate’s Thought Leaders conference, ahead of 2 days of debate and discussion around the key challenges facing the health, wellbeing and physical activity sector.

Speaker: Mims Davies – UK Government’s Minister for Sport and Civil Society


Seminar: ‘Building the swimming pools of tomorrow’

What: This seminar will explore how to create sustainable yet inspiring environments for people to venture into water activities, whilst providing an insight into the development of sustainably fit for purpose facilities.

Richard Lamburn – Head of Facilities at Swim England (CHAIR)
Mike Lawless – Director at LA Architects
Simon Whittingham – Managing Director at FT Leisure


Seminar: ‘Fitness and franchising’

What: The UK’s franchised market is ripe with opportunities in the current health and fitness boom, with this session exploring first-hand the opportunities and challenges presented by the franchise model for potential franchisees.

Catriona Berry – Operations Manager at the British Franchise Association (CHAIR)
Neil Randall – Director of Sales and Marketing at Anytime Fitness
Max Henderson – Chief Executive at Hotpod Yoga


Seminar: ‘Promoting sport and physical activity amongst women’

What: This session will explore three interventions providing practical insights and first-hand experiences on the ground; ‘Too Fat to Run’ – supporting overweight women to be more active, #SheRows – helping 10,000 women enjoy the benefits of indoor rowing by 2021, and how the FA’s ‘Gameplan for Growth Strategy’ is transforming female football participation.

Julie Creffield – Founder at Too Fat to Run
Helen Rowbotham – Director of Innovation at British Rowing
Louise Gear – Head of Women’s Participation at The Football Association


Seminar: ‘Everybody active everyday: the role of the health professional’

What: This session will explore the core components of the Moving Health Professionals programme and the progress to date and introducing the Moving Medicine programme exploring its remit and intentions with an introduction to the tools and resources.

Dr Natasha Jones – Vice-President at Faculty of Sport and Exercise Medicine (CHAIR)
Dr Mike Brannan – National Lead for Physical Activity at Public Health England
Sarah Ruane – Strategic Lead for Health at Sport England


Seminar: ‘What is the future of sport and mass participation?’

What: This session will examine how to build on medal successes meeting Government’s ambitious vision of using high performance sport to promote inspiration, participation, economic growth and social impacts on physical and mental health in wider society. Further discussion points will be whether priority should be given to sports with the greatest public access to participation or those with the widest social reach and impact, and what the future of sport holds and how can we use sport to both influence and inspire future generations.

Chris Grant, Managing Director at 14A (CHAIR)
Nico Heslop – Head of Sport at Department for Digital, Culture, Media and Sport
Nigel Walker – National Director at English Institute of Sport
Liz Nicholl – Chief Executive at UK Sport


Seminar: ‘Inclusivity: preparing the workforce’

What: The session will highlight how disabled people working in the sector can help leisure operators address the various barriers that prevent people accessing leisure facilities and provide a leisure environment that is more welcoming and inclusive to all customers and staff alike.

Tara Dillon – Chief Executive at CIMSPA (CHAIR)
Hilary Farmiloe – InstructAbility National Manager at Aspire
Professor Brett Smith – Head of Research School of Sport, Exercise and Rehabilitation Sciences at University of Birmingham
Richard Millard – Partnerships Director at Places for People

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