Promote's top fitness trends to look out for in 2020

Posted 03.01.2020

2020 is here, so we asked each member of the Promote team to share what they think are going to be the top health & fitness trends for 2020. From app-based personal training to smart workout wear, the team believe there are going to be a range of breakout trends that are set to sweep the health and fitness sector over the next 12 months. Take a look at their thoughts below.

CEO: Sue Anstiss MBE

I think we are likely to see a huge increase in open water swimming, especially cold-water swimming. In the past year we have seen a much greater awareness of the extraordinary mental and physical benefits the activity offers, and I think we will continue to see it grow in popularity.

Managing Director: Nasima Hussain

We have seen a large growth of new technology in the sports and fitness industry over the past couple of years and I think we are likely to see that trend continue.

I think we will begin to see technology being incorporated into fitness apparel and introduction of smart clothing to the mass market, allowing consumers to monitor their muscle activity, heart rate, breathing rate, steps, cadence and even sleep through their clothing.

Operations & Finance Manager: Kate Hannon

Fitness has become much more inclusive over the last few years, especially for the older generation and I think we are likely to see continued growth in this area. In particular, I think we are going to see a growth in the availability of inclusive strength and conditioning classes for older men and women.

Senior Account Director: Leandra Cardozo

I think we are going to move towards ‘destination spaces’ – areas where you can work out, socialise, have a coffee or breakfast. With people trying to cram more activities into less and less time, I think we will see ‘destination spaces’ thrive in today’s busy world.

Senior Account Manager: Tom Bowers

I think the rise of app-based personal training will continue. As a millennial, I get almost all the information I need from my smartphone and it’s a great way for personal trainers to communicate with their clients around the clock. This is something Anytime Fitness are rolling out across their network with Anytime Coaching and as well as benefitting the members in the pocket, with less face-to-face training sessions required, it’s a positive for the PTs too who now have the time to take on more clients.

Having a tailored training plan, training session or meal ideas sent to you via your smartphone represents the utmost of convenience and I see this trend continuing in 2020.

Junior Account Manager: Emma Sayers

Something I think we will see more of in 2020 is a more plant-based approach to diets. As Brits continue to have increasing concerns over sustainability, we are likely to see more and more people adopt a more conscious effort to becoming more eco-friendly in the way we live. By decreasing meat intake and increasing our veggie intake, we can make important steps to becoming that bit more eco-conscious.

Account Executive: Tom Judge

I think we will continue to see gyms adapting their locations to become in keeping with a more functional fitness design. With a greater number of people becoming more conscious of their fitness level and signing up to gyms, organisations are trying to optimise their locations to ensure they can cater to the fitness goals of all their clients, by designing gyms that have a greater focus on functional training.

Account Executive: Dan Mills

2019 saw the growth of mental wellbeing and I think it will take a step further, with an increase in classes focusing on building and maintaining your spiritual health, with breathing classes and meditation classes becoming increasingly popular.

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