Isobel Tickle - My time as an intern at Promote PR
My two-week internship at Promote PR has been my first experience working in the world of PR, and I honestly had no idea what to expect. I am a year into a Media & Communications degree at Sussex University and I still have no clue what I’m going to do with it…yet!
Everyone tells you that it’s great to get some industry experience under your belt. PR has always interested me and something I felt I would be keen to try my hand at. I researched into some of the local PR companies, looking at their specialities, before coming across Promote. As a keen Lacrosse player, I felt that Promote’s sports and fitness clients would offer a fun insight into life working at a PR company. A few emails and phone calls later and I found myself ringing the office bell, preparing for my first foray into the world of public relations.
Over my two weeks work experience at Promote I was given the chance to have a go at many different tasks for a range of different clients. These tasks included influencer research, helping to compile coverage books, writing blog posts, publication ‘round ups’, competitor analysis, brand partnership research and so much more. I was also able to sit in on a couple of team brainstorms. The brainstorms I sat in on were so interesting, and whilst I didn’t have much to contribute it was brilliant to see initial thoughts develop into big ideas and luckily for me the ideas that I did have (even if they didn’t make it out my notebook) were similar to other ideas put forward.
I greatly appreciated that the team took time out of their day to chat to me. It was thought-provoking talking to members of the team about what their roles entail on a day-to-day basis. I found it helpful listening to them talk about how they have come to work in PR, and what experiences they may have had prior to working at Promote. I have always been under the impression that it’s great to finish university with a degree, but work experience is just as valuable, and following my chats with members of the team I feel this is most definitely the case.
My perception so far of the PR industry is that when you are passionate about the work you are doing, and the clients that you are working for – which is the impression I get from Sue and everyone working here at Promote – then the work is fun, interesting and fast paced.
Overall, my time at Promote PR has given me a much clearer understanding of the PR world, what it involves and the different roles and jobs that the professionals do. I’m very grateful to all the team for being so accommodating and for organising a selection of fun and interesting tasks for me to do during my time at Promote. It has been a fab opportunity, and whatever work experience comes my way next has an awful lot to live up too.