Mizuno choose Promote for grassroots netball campaign
Hurrah! Mizuno has appointed us to drive awareness for its netball shoes with a nationwide #MakeTheSwap campaign.
Along with traditional media relations, our support will include partnership development, content creation and work with influencers.
Over 1.4 million women and girls playing netball in the UK, yet 70% still play in running shoes, which don’t provide the necessary support for the fast moving, dynamic game. The support, grip and durability of Mizuno’s netball shoes reduce the likelihood of injuries, improve performance and reduce the need to replace shoes so regularly. Our campaign will help to share this important message.
The Mizuno account will be headed our CEO Sue Anstiss MBE, who says: “Our team at the agency include a number of netballers, ex-players and parents of players, so we completely understand the benefit of playing in the correct shoes. We’re so pleased that Mizuno chose us for this exciting project, especially at such an incredible time for netball, with England winning Gold at the Commonwealth Games and the World Cup taking place in Liverpool next summer.
Commenting on Promote PR’s appointment, Graham Johnson, UK Marketing Manager at Mizuno Corporation, said: “Promote were a natural choice for us with their breadth of experience in promoting sports brands, coupled with their knowledge and connections in both elite and grassroots sport.
“The agency’s passion for sport is evident. It’s no surprise that with almost 25 years specialising in this field, their relationships with relevant media, influencers, event organisers and key associations are so very impressive.”