From Dublin to nut butter!
The weekend saw Tom J attend the Vitality Expo in Dublin, Ireland to support Meridian with their exhibitor stand.
Meridian, Ireland’s bestselling nut butter brand, were showcasing their premium Rich Roast Peanut Butter range after receiving an overwhelming positive response since exhibiting at the previous show in 2018.
A key focus for Meridian at the show was to complement the launch of their Super Crunchy Rich Roast as the latest variant to be added to the current Rich Roast range, and targets consumers who love their nut butter with additional crunch and texture. Blending the roasted hi-oleic peanuts into a velvety smooth nut butter, Meridian have then stirred in chunky pieces of peanuts to create a mouthful of crunch.
Promote were tasked with inviting various media and influencers to Meridian’s event stand, with the weekend seeing the likes of key Irish media titles including the Irish Times, Rude Health, and RSVP attending.