New research reveals fewer girls considering careers as professional sportswomen

Posted 10.03.2020

We’re delighted to have worked alongside Harlequins Rugby Club to develop research that has found that fewer girls are considering a career as a professional sportswomen.

  • Boys are four times more likely to want to be a full-time athlete than girls
  • Girls are twice as likely to want to be a social media influencer than a sports star
  • Boys are twice as likely to watch sport on TV as girls
  • Boys and girls are four times more likely to recognise male sports stars over females

The research has found that even with the growing profile of women’s sport in recent years, the majority of British schoolgirls wouldn’t consider a career as a professional sportswoman.

The results of the nationwide survey point to the lower profile of female athletes as a key contributor, with school pupils four times more likely to recognise male sports stars than females.

The findings show that low profile isn’t just impacting on future aspirations, but also participation in sport. Almost two thirds of girls questioned said that seeing more female sports stars on TV, magazines or on social media would inspire them to play more sport themselves.

The research was conducted ahead of Harlequins’ Women’s showpiece annual fixture, The Game Changer. The game is Harlequins’ annual celebration of women’s sport which shines a light on the achievements of its women’s team and the Club’s ambition to achieve parity between the men’s and women’s games. Hosted during Easter weekend on Saturday 11 April (kick off 15.00), The Game Changer will see record crowds attend the Twickenham Stoop to watch Harlequins Women take on Wasps FC Ladies in the Tyrrells Premier 15s.

For more information and to join what could be a record-breaking crowd at The Game Changer, visit: https://tickets.quins.co.uk.

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