Dyaco International appoints Promote PR

Posted 10.01.2018

Global fitness company Dyaco International has appointed Promote PR to manage public relations for the launch of its new Commercial and Medical Division in the UK, with immediate effect.

Dyaco International, founded in 1990 and headquartered in Taiwan, manufactures world-class fitness and wellness products for home, commercial and medical markets. Dyaco owns Spirit Fitness and Xterra Fitness, as well as producing and distributing a wide range of market-leading brands including UFC, SOLE and Fuel.

Promote PR will be tasked with increasing awareness of the organisation and its products in the UK market to reach a broad range of leisure operators in the ever-changing fitness and wellness sector.

Commenting on the appointment, Promote PR’s CEO, Sue Anstiss MBE said: “We’re so excited to have been chosen by Dyaco to launch their products in the UK – what a fantastic way to start 2018.

“Dyaco have some incredible global brands in their portfolio including Spirit, UFC and Johnny G, and so many versatile products to meet the needs of everything from HIIT, boutique gyms, Cross Fit and combat, through to traditional health clubs, wellness and active ageing.”

David Hughes, who has been appointed to head up the UK business, said: “Having seen the fantastic work that Promote PR have consistently delivered in the fitness sector over the past 25 years, I am absolutely delighted that we’ll be working with their team to launch and establish Dyaco in the UK. We’re keen to shake up the UK market and there’s no better agency to help us achieve this than Promote.”

For more information about Dyaco International: www.dyaco.com/en/home

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