Disability immersive event with Project Rugby

Posted 23.05.2019

As part of our ongoing work with Premiership Rugby’s sport-for-development initiative, Project Rugby, we attended their unique disability immersive event which celebrated the programme engaging with 25,000 participants across England.

The event, held at Twickenham Stoop, the home of Premiership Rugby side Harlequins, encompassed the aims of inspiring children with disabilities to engage in rugby.

Six schools from East and West London, including Oakland School (Hounslow) and Nightingale School (Croydon), attended to participate in entertaining and fun rugby activities, organised by coaches from the Harlequins Foundation.

Attendees were treated to glorious sunshine throughout the day and whilst we were there, our role included speaking to teachers, coaches and DS Active (the sporting arm of the Down’s Syndrome Association which provide opportunities for people with Down’s syndrome to be active and healthy) to gather soundbites about the importance of Project Rugby’s work and its impact on participants.

As well as this, Promote were on hand to capture various images to showcase the participants’ and coaches’ enjoyment and team spirit.

Participants thoroughly enjoyed the action-packed day and were rewarded for their efforts by receiving Adidas Harlequins backpacks.

They left the event with beaming smiles, energy and new sporting skills while high fiving their coaches and friends, all of which proved to capture a memorable day.

Project Rugby is a joint initiative between Premiership Rugby and England Rugby designed to increase participation in the game by people from traditionally underrepresented groups, including:

  • Black Asian & Minority Ethnic People
  • People from Lower Socio-Economic backgrounds
  • Disabled People

The programme engages thousands of participants per year and is delivered by community staff from Premiership Rugby’s fourteen shareholder clubs at over 200 locations across England, providing accessible opportunities for people to participate in rugby at a time and place that can be easily access by target audiences.

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