10% of agency time annually donated pro bono to worthwhile causes
At Promote, doing our bit isn’t about bake sales and bucket shaking, it’s about donating our expertise and services to help worthy organisations achieve their ambitions.
That’s why each year we donate at least 10% of agency time pro bono, to notable sport and fitness campaigns which we believe have the potential to help change behaviour and make a difference.
Women's Sport Trust
Raising the profile and increasing the impact of women’s sport is a cause close to the hearts of many of the Promote team, especially Sue.
She was a founding Trustee of the Women’s Sport Trust charity and has made a significant contribution to increasing the profile of female sports role models through her work, and providing pro bono support from the Promote team in the early years of the charity to increase media coverage for women’s sport.
Supporting charities is something that is in the agency’s DNA and we are proud to have supported many over the last 25 years.
We matched the fees paid by Spinal Research with free agency time to promote the amazing feat of Claire Lomas, the first paralysed competitor to complete the London Marathon, and in the process helped the charity fundraise over £200,000.
Last year we boosted the investment into PR made by Dream Challenges for the Women V Cancer cycle rides with pro bono support. This included content creation for web and social as well as team members being on the ground on the night of these fundraisers for female cancer charities.
British Wheelchair Basketball
Our current pro bono work includes supporting British Wheelchair Basketball, UK’s biggest team Paralympic sport.
This fast-paced and fast-growing sport is at a pivotal moment in its history, with all four GB teams claiming historic international successes, the domestic leagues broadcast on a national stage and new commercial partnerships being forged.
In such a positive, progressive new era for wheelchair basketball in the UK, we are proud to help this NGB in growing its audience to help attract new participants.