About us

We have a mission, to get more people moving

Getting more people moving is what we’re all about.

Promote’s vision is to spread the word about the fabulous benefits of sport and physical activity and improve the wellbeing of the population.

Founded in 1994, by Sue Anstiss MBE, Promote has spent the last 25 years promoting the benefits of sport and physical activity, encouraging people to move more.

Sue graduated from Loughborough, one of the world’s leading sports universities, with a strong passion to ensure everyone had the chance to enjoy the benefits of sport and regular exercise. The agency combined Sue’s love of all things sporty with her communication skills, and over the past quarter of century she has built a team that share her vision to get more people moving.

It is one thing to ‘want’ to make a change for the better. It’s an entirely different thing to take action and make things happen.

In recognition of her huge contribution to grassroots sports and women’s sports, our CEO, Sue, was awarded an MBE in the New Year 2018 Honours.

Our team

Our brilliant team come from diverse backgrounds including sports science, nutrition, sports journalism and consumer PR. All are united by a love of sport and fitness.

Meet the team

Our culture

Promote has a mission is to get more people moving and we are all passionate about improving the health and fitness of the nation. We only work with clients who we truly believe in and always look to establish long term relationships so together we can really make a difference.

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What do our clients think?

"We’ve experienced a positive shift in perceptions for Anytime Fitness in the past 12 months. Promote have played a significant role in achieving this via a constant stream of positive editorial and partnership introductions."

Neil Randall, Director of Sales & Marketing, Anytime Fitness

"Whilst our relationship is still in its infancy, Promote have already brought some fresh and exciting thinking to our campaigns. They have quickly established themselves as an integral agency partner as we strive to elevate the Dunlop brand globally."

Jamie Douglas, Global Marketing Director, Dunlop

"Leandra and Emma put tremendous effort into our Global Press Event, with true professionalism at all times. I was extremely pleased to have them both there, life was much easier with the two of them in control!"

Lucy Johnson, Marketing Director, Polar

"Promote’s experience and reputation within sport and fitness is exceptional, and we have benefited from their vast network to establish an engaging influencer programme and steady stream of coverage promoting the nutritional benefits of nut butters."

Sue McIntosh, Head of Marketing, Meridian Foods

"It’s always a pleasure working with Promote. Their recent Behind Every Great Player campaign for the Vitality Hockey Women’s World Cup was something really different for us. It was a simple, yet emotive concept that the whole squad could relate to and helped us to celebrate the unsung heroes behind the players."

Craig Mortimer-Zhika, Communications Manager, England Hockey

"It's been great working with the Promote team again and we love the #SheRows campaign they created to help get more women on the indoor rowing machine. They understand how to create a campaign with media appeal - we're thrilled with the coverage so far!"

Sophie Galasinski, Head of Communications and Marketing, British Rowing

"Promote hosted an incredibly informative social media workshop for our teams with the aim of improving their online profiles. We have had fantastic feedback from the athletes, some great open conversations on social media and it provided a great way forward as we look to inspire and influence others to engage with the sport."

Lisa Pearce, Chief Executive, British Wheelchair Basketball

"It’s been a pleasure to work with Promote over the past few years. They have been such a great help across the Inner Warrior campaign and their expertise has been critical in spreading our message through both regional and national media."

Clare Cooper, Rugby Growth Manager, RFU

"The Promote team have been with us from the start and they’ve been an outstanding communications partner for nearly four years. Sue’s knowledge and connections across the broader physical activity sector have been invaluable to Elevate. We know we are working with the best in the industry."

Max Quittenton, Director, Elevate

"For over a decade, SIBEC has worked with Promote PR and it has been an absolute pleasure. Promote are an efficient, friendly, proactive team who are always one step ahead, and they have consistently delivered outstanding service with a smile."

David Zarb Jenkins, Event Director, SIBEC

"From the very first moment we had contact with Promote, it was obvious that there was not only a high level of expertise and knowledge but they cared about the message and content, and that combination has seen us deliver a ground-breaking campaign for Hockey across Europe and more importantly for gender balance."

Thomas Pedersen-Smith, Development & Education Manager, EHF

"The campaign is the first time we have engaged an agency and wow did we pick the perfect one! Great to see the vision starting to be realised .... a top job by all.
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Siobhán Madeley, Communications Manager, EHF