Shapemaster Teams Up With Ultralife to Reach Ex-Pats in Spain

PRESS RELEASE: September 3, 2008

SHAPEMASTER TEAMS UP WITH ULTRALIFE TO REACH EX-PATS IN SPAIN

Shapemaster Toning Salons in the Costa Blanca are working with Ultralife nutritional formulas to help the ex-pat community tone up and lose weight. Two toning centres are stocking the range of herbal drinks, with the weightloss supplement, SlimShake, and the Detox product being the biggest sellers.

The Sophia Wellness Centre near Cabo Roig was the first site to launch the products, assisted by

Ultralife who conducted tasting sessions on site for members. Next Ultralife launched the formulas into their other centre in Torrevieja. The team at the centres are looking to double their membership by Christmas.

Kerry, from The Sophia Wellness Centre, says: "Our members have been quick to buy the SlimShake and Detox products as many are keen to lose weight. We've specifically been recommending the products when customers want to notice results fast and have already had some real success stories.

"We are looking to increase membership at both the centres and we see stocking Ultralife as a service which will help member satisfaction. The packaging is soft and appeals to our members who are 85% female aged 40+. The support we had from Ultralife during the launches really helped boost sales and we will be adding more taster sessions to the diary to attract new members."

The Shapemaster team recommend that users utilise the toning machines three times a week, therefore fully incorporating the sessions into their lifestyle. Kerry continues: "Our members come regularly and we are very much like a club or community group. They are here for friendship and support as well as toning and weightloss so it is important that we listen to their needs and introduce products accordingly."

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For further information contact Jo Whitaker at Promote PR on 01753 740074 or email johanna@promotepr.com