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PR Training

We have a very flexible approach to training and are happy to tailor our services to match any company or individual’s precise needs. Over the past decade we’ve delivered training for hundreds of health clubs and leisure centres, along with sports clubs and personal trainers.

We’ve found that the majority of those attending our courses aren’t aware just how much great publicity they could be generating for free, so we’ve created a simple one day workshop - ‘Practical PR’ – which provides delegates with a range of tools they can immediately put into action to generate valuable column inches.

Training can be delivered in a number of ways including….

Option 1

An off-the-shelf introduction to PR.

This one day workshop includes an outline of what we mean by PR, how it fits into the marketing mix and what it can be used to achieve.

We provide delegates with the skills to build strong relationships with local media, write effective press releases, place lead generating promotions and create a basic 12 month PR plan.

Recommended numbers 1-15.

Cost: from £1,000

Option 2

A bespoke one day workshop.

Based on the specific needs of attendees, the focus of this interactive workshop might be methods for generating brand awareness, enhancing community relations, dealing with the media in a crisis or lead generation.

Delegates leave the session with a bespoke annual PR plan and the tools they need to deliver it effectively.

Recommended numbers 1-15.

Cost: from £1,500

Option 3

A progressive training programme which would take place across a number of sessions (typically two or three). These sessions mix tutorial and practical teaching methods, with a little bit of homework set between each session to encourage attendees to practice what is taught. Topics covered include a general introduction to PR, how to build strong relationships with the media, the importance of imagery and the various communication tools used to deliver news. Sessions could accommodate between 1 and 15 staff.

Cost: on application

To find out more about our PR training services please all Katie on 01628 630363 or email katie@promotepr.com
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