What an enjoyable and insightful Gorkana briefing with Time Out London this morning. It was a full house in the auditorium based at Euston Square, with around 300 people eager to hear what Editor, Caroline McGinn and Deputy Editor, Jonny Ensall had to say.
With a circulation of 307,000+ in London and published across 85 cities worldwide, Time Out’s concept is global, yet execution remains local. The magazine and digital editions provide inspiration and information for their readers, with Jonny stating that: “80% of readers carry out an action based on our recommendations.”
The magazine is clearly very influential and we look forward to pitching some page turner ideas to them in the near future – Caroline put nicely: “Our relationship with PRs is really strong, we are brought together by passion and curiosity. The only barrier is not enough time in the day!”