BT Sports Industry Awards

Last Thursday Sue and Nasima attended the BT Sports Industry Awards for the first time. And what a night!

For anyone not in the know the BTSIA’s, as they are affectionately known, are the BAFTA’s of British Sports celebrating not only the athletes but organisations doing the best work from across the sector. It brings together the biggest names, with sporting royalty like Sir Mo Farrah and Sir Ben Ainslie rubbing shoulders with the likes of Johanna Konta, George Groves and David Weir on the top tables.

We had the pleasure of joining British Triathlon’s table who were up for Governing Body of the Year. They were pipped to the post by another of our clients the RFU who also took home the Sustainability Initiative of the Year Award for the Rugby Energy Club. With Premiership Rugby and the ECB also nominated, our voices were a little hoarse by the end cheering on all of these great NGBs we have the pleasure of working with.

However behind all the champagne and fancy clothes, the BTSIAs delivered some empowering messages about the ability of sport to drive social change. Former gymnast Rachael Denhollander, the first woman to publicly accuse former USA Gymnastics doctor Larry Nassar of sexual abuse, was named the first recipient of the Integrity and Impact Award, whilst the biggest standing ovation of the night was reserved for QPR and QPR in the Community’s response to the tragic Grenfell Tower fire which was recognised with the Leadership in Sport Award. These awards left us with a warm feeling inside and made us proud to be part of a fantastic industry by reaffirming why we do what we do. Sport can be fun, excelling at sport can bring you great accolades, but most importantly sport has the ability to change lives for the better. Now that’s definitely something worth celebrating!

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