Promote’s top women’s sporting moments of 2017

Promote’s top women’s sporting moments of 2017 - Promote PR News

When we look back through the years, 2017 will be fondly remembered as an iconic year for women’s sport. After female athletes thrived at the Olympic Games in Rio in 2016, the momentum continued in 2017 as the nation’s imagination was captured by international success for our domestic stars.

England win the Cricket World Cup

A sold-out Lord’s was treated to a cricket classic as England clinched a thrilling nine-run win against India. All looked lost with India cruising at 191-3 in pursuit of the 229 target, but a scintillating spell of bowling, led by Anya Shrubsole, saw the Indians lose seven wickets for 28 runs with eight balls remaining to spark jubilant celebrations.

The Lionesses & Euro 2017

Despite not getting their hands on the trophy, England’s football team had the whole nation behind them at the European Championships. Supported by a terrestrial TV deal from Channel 4 and the high profile ‘Salute’ campaign led by Little Mix, over 4 million people tuned in to watch their semi-final against the Netherlands with their achievements splashed all over the back pages of national newspapers.

The Red Roses

England’s female rugby team were also given a global platform to shine with the Women’s Rugby World Cup and they took full advantage. After flying through the group stages and scoring tries at will, the Red Roses brushed aside France in the semi-finals to set up a tantalising final against the formidable New Zealand. After airing the tournament predominantly on ITV4, popularity continued to rise and the final was aired on primetime Saturday night TV on ITV1, attracting over 2 million viewers. Although the Red Roses were narrowly edged out 41-32, their achievements put women’s rugby on the map.

Johanna Konta

After storming into the top ten of the world rankings, Johanna Konta became the first British woman to reach the Wimbledon semi-final since 1978, despite previously winning just one match at the flagship Grand Slam tournament. Unfortunately, she met her match in five-time champion Venus Williams but at the age of just 26, she could yet be Britain’s first female Wimbledon champion since Virginia Wade.

Elise Christie

Britain had never had a World Short Track Speed Skating Championships gold medallist, until Elise Christie’s phenomenal achievement back in March. After taking gold in the 1,500m, she followed it up with the 1,000m crown and the prestigious overall title. Her achievements have earned her a Sports Personality of the Year nomination and being named the Sunday Times Sportswoman of the Year.

Katie Taylor

While Nicola Adams will be the most memorable name to most people when you mention women’s boxing, Ireland’s very own London 2012 gold medallist Katie Taylor has been the first to capture a professional world title. On the undercard of Anthony Joshua’s fight with Carlos Takam at Wales’ Principality Stadium in October, she captured the WBA Lightweight Title in front of nearly 80,000 people before defending it for the first time this week in London.

Let us know your own favourite women’s moments of 2017 and what you’re looking forward in 2018!

Back to latest news

Interested in joining our team? We’d love to hear from you if your skills for PR and communication equal your passion for sport and fitness. Please send a CV and covering letter to or give us a call to find out more