Is Snapchat for you?
You may well have come into contact with Snapchat, perhaps via your children or using it yourself to get an insider's view to your favourite sports team (like our Sophie), or possibly you are aware that it’s something you might want to consider for your business? We wanted to learn more about Snapchat and how we can best use it to enhance engagement for our wonderful clients, so we brought in Snapchat expert Alicia Drewenicki, to give our team a Snapchat 101.
In very basic terms, this free app allows you to send videos and pictures, add a caption or doodle or lens graphic over top, and they self-destruct after a few seconds of a person viewing them. You can also create a "story"; a 24-hour collection of your photos and videos, which you broadcast to the world or just your followers.
So why is Snapchat important? With 100 million daily users, and 7 billion views every day, this channel has captured the youth market, as 60% of US smartphone users are on Snapchat. The trend is moving across the pond, and we’re lead to believe that Snapchat users are maturing, indicated by media powers like The Economist buying space on the app. We’re convinced.
It’s also a lot of fun. Our team spent a few hours exploring Snapchat, and here you can see the team’s reaction to some of the amazing filters that you can use to enhance your snaps.
The most forward thinking brands and companies are using Snapchat to engage with new audiences and deepen the level of engagement with others. Brands to watch out for on Snapchat include adidas, who have launched products on Snapchat, and Bayern Munich, who announced new player signings on Snapchat. Similarly, as with many other social media channels, individuals are gaining fame through successfully cultivating large numbers of viewers on Snapchat. Joe Wick, of Instagram-fame, is certainly one to check out.
If you know nothing about Snapchat, but are interested to learn more, we will be happy to talk you through the basics and help you consider how you might use this as part of your communications strategy. For more information contact firstname.lastname@example.org