Our team in Tenerife

This year’s SIBEC Europe was a special date in the Promote calendar as it marked 20 years of the industry’s most successful business networking event.  Alison and Nicky joined Sue for their first SIBEC Europe trip, held at the palatial Ritz-Carlton Abama on the Guia de Isora coast of Tenerife.

Conversations among senior executives, operators and suppliers from the fitness sector were in full flow on the flight over and it was great to see so many industry friends excitedly catching up with one another.

The luxury hotel resort proved a fitting venue to mark the big occasion and after a quick trip to the beach via the funicular railway, we met up with some of our lovely clients including TRX, Life Fitness and The Gym Group for a stylish evening reception. The event, held on a terrace overlooking the Atlantic Ocean, gave everyone the chance to relax and network while enjoying the balmy climes of Tenerife and share plans for the two days ahead.

Unlike previous years, SIBEC Europe started with a captivating keynote address from charismatic business leader Chris Brindley.In front of a full-house, the Chairman of GreaterSport Manchester, Total Swimming, Total Gymnastics and former MD of Metro Bank, brought his unique approach to strategic business thinking to life with real examples and explored how his learnings could be applied to the sector. It was then down to business for the first day of one-to-one meetings, where buyers met suppliers in a rigorous schedule of 20 minute sessions.

Dinner that evening took an unexpected turn when after a short coach ride we found ourselves at a local banana plantation.Fortunately, it didn’t involve any ‘I’m a Celebrity, Get Me Out of Here’ antics with creepy crawlies (although we were keeping a watchful eye out for spiders) and it was fantastic opportunity to sample some Canarian culture. After a delicious banana daiquiri cocktail, everyone took their seats under the stars to enjoy tapas and the delights of a samba band.

Day two was another busy day of meetings and as a fitting way to mark SIBEC Europe’s milestone anniversary, everyone gathered for a final time to enjoy a fabulous beach party and celebrate a hugely successful event.

It was a real privilege to be part of this momentous occasion and it was a wonderful opportunity to meet up with friends old and new from the sector. A huge congratulations goes to all the team at McLean Events for making it so memorable and here’s to another 20 years of SIBEC Europe!

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Interested in joining our team? We’d love to hear from you if your skills for PR and communication equal your passion for sport and fitness. Please send a CV and covering letter to sue.anstiss@promotepr.com or give us a call to find out more