Flying with Eddie the Eagle - SIBEC Europe 2018

Last week Sue, Nas and Alison attended SIBEC EU, held at the prestigious Don Carlos Resort in Marbella, Spain, to meet up with key players in the sector for a fabulous four days of meetings and networking. Among those attending were Promote clients TRX, Life Fitness and Parkwood Leisure.

Getting things off to a flying start was former Olympic hero Eddie 'The Eagle' Edwards, who proved a big hit with delegates when he opened the event with his hugely entertaining keynote speech. Eddie kept everyone enthralled with his incredible life story of how he achieved his Olympic dream at the 1988 Calgary Winter Games. Following the release of his Hollywood blockbuster film last year, Eddie's story has reached a new, younger audience and a whole new generation have come to admire how a plasterer from Cheltenham became an Olympic icon.

Feedback from SIBEC EU delegates, both from new and returning ones, has been extremely positive with everyone valuing the series of scheduled 20-minute meetings for UK and international buyers and suppliers. As the industry's premier meeting event, it provided the ideal forum to do business, explore new partnerships and forge new friendships, as well cement established ones, all in the beautiful and relaxed setting of the Don Carlos Resort.

As always, the Promote team were thrilled to be part of this highly regarded industry event and we're looking to catching up with the SIBEC team in the New Year to start planning for an exciting SIBEC UK 2018 event!

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