Leisure Industry Week 2014

Leisure Industry Week 2014 - Promote PR News

It was that time of year again and with an excited team, this year running the LIW Press Office, we packed our bags for Birmingham and LIW 2014.

untitled (31 of 235)Making this year’s show extra special, a number of our clients were exhibiting new product launches, hosting education seminars and wowing the industry with fresh new workouts.

untitled (108 of 235) Creating a real buzz on stand with demonstrations across all three days, Life Fitness launched SYNRGY Bluesky, an impressive functional group training rig designed for the outdoors that grabbed the attention of all the passing crowds.

TRX were at the show in style with Dan McDonogh across from the states to deliver demonstrations and early morning workouts alongside Ryan Damon, who was hosting education seminars on the evolution of small group training.

untitled (231 of 235)With the (unofficial) sexiest stand at LIW, Running Unlimited presented business class running in the form of the Zone dome, a HD total immersion running experience.

New faces to LIW this year were Parkour Generations who launched MOV’, their exciting new workout programmes with impressive demonstrations on the LIW Live Stage and in the Outdoor Area.untitled (189 of 235)

Teaming up with Parkour Generations was Freemove, a brand of HAGS SMP, who exhibited their portable parkour units.  HAGS SMP also showcased a brand new range of outdoor fitness products while at their indoor stand, visitors could see their innovative new play product, Fits Right In.

RLSS UK / IQL UK were on stand to talk through the launch of the new Extraction Board, designed in collaboration with Ferno, to aid poolside rescues.

To check the shows highlights plus a few sneaky clips of our clients in action, a brief interview with The Gym Group’s Jim Graham and our very own Nicky J trying out some Parkour moves click here

Another great show and a fantastic time had by the team. See you all next year for LIW 2015!

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Interested in joining our team? We’d love to hear from you if your skills for PR and communication equal your passion for sport and fitness. Please send a CV and covering letter to sue.anstiss@promotepr.com or give us a call to find out more