Targeting the least active at Elevate


It was standing room only at the Elevate session chaired by our MD Sue Anstiss - entitled ‘Addressing the least active: understanding motivations, attitudes and lifestyles’.

Sue presented a range of case studies from the Women’s Sport Trust BeAGameChanger awards in her section which focused on how to reach and engage women and girls. She was joined by Barry Horne, CEO of EFDS, Arun Kang CEO of Sporting Equals and Cherry Russell, Health and Wellbeing Programme Manager at Age UK.

The hour’s panel presentations were followed by plenty of questions from the highly engaged audience.

You can see a copy of Sue’s presentation here.

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Interested in joining our team? We’d love to hear from you if your skills for PR and communication equal your passion for sport and fitness. Please send a CV and covering letter to sue.anstiss@promotepr.com or give us a call to find out more