Dunlop appoint us to support global relaunch
We're incredibly excited to announce that Dunlop has appointed us to support the brand’s global relaunch.
Following the acquisition of Dunlop Sports from Sports Direct by Sumitomo Rubber Industries (SRI) last year, the relaunch heralds an exciting new era for the tennis brand favoured by current world No 6 and Wimbledon finalist Kevin Anderson. As well as Dunlop, SRI Sports owns both Srixon and Cleveland Golf.
Our support will encompass the creation of PR campaigns and content to be utilised by markets across the globe to promote both new Dunlop products and a series of exciting partnerships to be announced.
Commenting on Promote PR’s appointment, Jamie Douglas, International Marketing Director, Dunlop Sports, said: “It was clear on first meeting Promote that they not only have exceptional pedigree in sport, but they also understood the key challenges we face in relaunching an iconic brand internationally. With their expertise and guidance, we are confident that we will communicate a strong brand proposition in the global exposure we secure for our new products and partnerships.”
Nasima Hussain, our MD, added: “We are thrilled to welcome Dunlop into the growing portfolio of clients we support at an international level. Dunlop is a brand with such a rich heritage and the future looks very exciting. We are delighted to be part of it.”
To discover more about Dunlop Sports visit www.dunlopsports.com