We kicked off our third day with a very entertaining keynote session with Gary Vaynerchuk entitled ‘The Thank You Economy’. This was all about the importance of storytelling through social media and how to engage with consumers on all the digital platforms that matter.
Walking the show floor was another chance to catch up on the latest concepts and the product that impressed us today was DMX Strength which uses electronic resistance to maximise your workout…. coming to the UK soon.
To see more of our IHRSA 2014 trip, visit https://www.flickr.com/photos/promotepr/