About Promote PR - Promote PR

Regularly bringing our clients together

Creating networking opportunities across the sector


Get in touch
About Promote PR - Promote PR

Impact driven for greatest return on investment

Our analytics demonstrate the value of our work


Find out more
About Promote PR - Promote PR

Getting more people, more active, more often

Spreading the word about the benefits of physical activity


Find out more
About Promote PR - Promote PR

Multi-award winning communications agency

Specialising in sport and fitness PR


Find out more
About Promote PR - Promote PR

Totally immersed in the sport and fitness sector

With an impressive network of business, media and influencer contacts


Find our more
About Promote PR - Promote PR

Raising profile for sport and fitness brands

With creative and engaging campaigns


Find out more

We're a multi-award winning PR agency

Specialists in sport and fitness

Getting more people, more active, more often is what we're all about.

Promote PR's vision is to spread the word about the fabulous benefits of sport and physical activity and improve the wellbeing of the population.

Our incredible team includes a mix of sports science graduates, along with seasoned PR professionals and journalists, all united by a love of sport, fitness and wellbeing. 

Our history

Founded in 1994 by Sue Anstiss, Promote PR has spent the last 23 years encouraging more people to be more active more often. Each year at least 10% of agency time is donated pro bono to worthy organisations in sport and fitness.

In the 1990’s Sue played an integral part in the establishment of the Fitness Industry Association (now ukactive), bringing in headline sponsors for campaigns including BUPA, adidas and PPP.

Sue was a Board Director at the Fitness Industry Association in 2012 as it repositioned itself as ukactive. She now sits on the ukactive Supplier Council.

In 2013 Sue became a Founding Director of the Women’s Sport Trust, a charity dedicated to increasing the profile and impact of women’s sport.

Having served on the Boards of the British Association of Sport and Exercise Sciences (BASES) and ProActive West London, in 2015 Sue became Chair of Get Berkshire Active (a County Sport Partnership) and in 2016 was appointed as a Board Director of the national County Sport Partnership Network.

Promote PR was was voted Supplier of the Year in the fitness industry’s prestigious FLAME awards in both 2015 and 2016 and has won numerous CIPR awards for its highly effective campaigns.

Our team

Find out a little more about our sporty team

About Promote PR - Promote PR
About Promote PR - Promote PR

Sue Anstiss

CEO and Founder

Not satisfied with running the agency and trying to keep up with three sporty teenagers, Sue also volunteers her time as the Chair of Get Berkshire Active, a non-exec director of the national Country Sport Partnership Network Board, a trustee for the Women's Sport Trust charity and also sits on the Supplier Council for ukactive. 

Having competed for GB as an Age Group triathlete in recent years, Sue's now setting her sights on some competitive indoor rowing. 

Sue definitely lives life with an enthusiastic 'glass half full' attitude. 

About Promote PR - Promote PR
About Promote PR - Promote PR

Nasima Hussain

Managing Director

Nasima has over 20 years’ experience in PR and communications across many sectors including health and wellbeing, beauty, entertainment and FMCG.

With previous senior roles at agencies including Speed, Bray Leino, Grayling and The Communications Store, Nas has led integrated campaigns for global brands such as Samsung, P&G, Marks & Spencer and Heinz

About Promote PR - Promote PR
About Promote PR - Promote PR

Alison Bledge

Senior Account Manager

With over five years at Promote we're still regularly surprised to discover Alison's extraordinary life accomplishments. From dancing and music to travel and celebrity meetings - Alison certainly earns Promote's 'Been There Done That' T-shirt. 

With years' of consumer PR experience, and 10 years in communications at Legoland, Alison is constantly prepared for any eventuality.

It's clear her life motto is 'Be Prepared' (once a Brownie, always a Brownie). 

About Promote PR - Promote PR
About Promote PR - Promote PR

Leandra Cardozo

Senior Account Manager

Leandra's wealth of consumer PR agency experience includes running UK and European lifestyle campaigns for clients including Disney, Scholl, REVLON and TONI&GUY.

A keen traveller, who loves a challenge, Leandra's currently training for Open Water Swimming events.

About Promote PR - Promote PR
About Promote PR - Promote PR

Ruth Bowerman

Senior Account Executive

Ruth's the Promote footballer with a life motto: "when nothing goes right, go left" 

With a huge passion for women's sport, Ruth's currently heading up some dream accounts at Promote including TeamUp with England Hockey, England Netball and the ECB, the London FA, the RFU and British Rowing. 

About Promote PR - Promote PR
About Promote PR - Promote PR

Tom Bowers

Junior Account Manager

With a degree in Sports Journalism and stacks of sports PR experience Tom drives the agency's social media and content creation activity and manages key clients including Polar, TRX and Meridian Foods. 

About Promote PR - Promote PR
About Promote PR - Promote PR

Olivia James

Account Executive

With a Sports Science degree from Exeter University and a background in consumer PR, Olivia works across a wide range of accounts including British Rowing, England Rugby, Life Fitness, Parkwood Leisure and TeamUp with England Hockey, England Netball and the ECB.

About Promote PR - Promote PR
About Promote PR - Promote PR

Emma Sayers

Account Executive

With a degree in Health & Nutrition and a background in Food PR, Emma's already getting her teeth into a range of our sports and fitness accounts including Boudavida, Meridian, TRX, Polar and ((BOUNCE)). 

She's also halfway through a year's challenge of running a half marathon every month - impressive stuff!

About Promote PR - Promote PR
About Promote PR - Promote PR

Kate Hannon

Operations Manager

Ensuring the entire Promote office runs smoothly at all times, the remarkable Kate Hannon manages everything from finance and HR through to IT and recruitment.

Loved by clients, staff and suppliers, it's no wonder Kate's life motto is "it's nice to be nice".

About Promote PR - Promote PR
About Promote PR - Promote PR

Patrick Henchoz

Non Executive Director

Our non-exec director, Patrick provides support and guidance to the senior team.

The founder of Esporta Health Clubs and former Chair of ukactve, Patrick has a superb reputation and connections across the fitness industry. 

Interested in joining our team? We'd love to hear from you if your skills for PR and communication equal your passion for sport and fitness. Please send a CV and covering letter to sue.anstiss@promotepr.com or give us a call to find out more.

Our clients