About Promote PR - Promote PR

Multi-award winning communications agency

Specialising in sport and fitness PR


Find out more
About Promote PR - Promote PR

Regularly bringing our clients together

Creating networking opportunities across the sector


Get in touch
About Promote PR - Promote PR

Impact driven for greatest return on investment

Our analytics demonstrate the value of our work


Find out more
About Promote PR - Promote PR

Getting more people, more active, more often

Spreading the word about the benefits of physical activity


Find out more
About Promote PR - Promote PR

Totally immersed in the sport and fitness sector

With an impressive network of business, media and influencer contacts


Find our more
About Promote PR - Promote PR

Raising profile for sport and fitness brands

With creative and engaging campaigns


Find out more

We're a multi-award winning PR agency

Specialists in sport and fitness

Our history

Founded in 1994 by Sue Anstiss, Promote PR has spent the last 23 years encouraging more people to be more active more often. Each year at least 10% of agency time is donated pro bono to worthy organisations in sport and fitness.

In the 1990’s Sue played an integral part in the establishment of the Fitness Industry Association (now ukactive), bringing in headline sponsors for campaigns including BUPA, adidas and PPP.

Sue was a Board Director at the Fitness Industry Association in 2012 as it repositioned itself as ukactive. She now sits on the ukactive Supplier Council.

In 2013 Sue became a Founding Director of the Women’s Sport Trust, a charity dedicated to increasing the profile and impact of women’s sport.

Having served on the Boards of the British Association of Sport and Exercise Sciences (BASES) and ProActive West London, in 2015 Sue became Chair of Get Berkshire Active (a County Sport Partnership) and in 2016 was appointed as a Board Director of the national County Sport Partnership Network.

Promote PR was was voted Supplier of the Year in the fitness industry’s prestigious FLAME awards in both 2015 and 2016 and has won numerous CIPR awards for its highly effective campaigns.

Getting more people more active more often is what we're all about.

Promote PR's vision is to increase physical activity and improve the well being of the population.

The fabulous team includes a great mix of sports science graduates, along with seasoned PR professionals and journalists, all united by a love of sport, fitness and wellbeing. 

Our team

Find out a little more about our sporty team

About Promote PR - Promote PR
About Promote PR - Promote PR

Sue Anstiss

MD and Founder

Not satisfied with running the agency and trying to keep up with three sporty teenagers, Sue also volunteers her time as the Chair of Get Berkshire Active, a non-exec director of the national Country Sport Partnership Network Board, as a trustee for the Women's Sport Trust charity and she also sits on the Supplier Council for ukactive. 

Having competed for GB as an Age Group triathlete in recent years, for 2017 Sue's setting her sights on some competitive weightlifting and indoor rowing. 

Sue definitely lives life with an enthusiastic 'glass half full' attitude. 

About Promote PR - Promote PR
About Promote PR - Promote PR

Nasima Hussain

Managing Partner

The newest addition to our expanding team, Nasima brings over 20 years’ experience in PR and communications across many sectors including health and wellbeing, beauty, entertainment and FMCG.

With previous senior roles at agencies including Speed, Bray Leino, Grayling and The Communications Store, Nas has led integrated campaigns for global brands such as Samsung, P&G, Marks & Spencer and Heinz

About Promote PR - Promote PR
About Promote PR - Promote PR

Alison Bledge

Senior Account Manager

After five years at the agency we're still regularly surprised to discover Alison's extraordinary life accomplishments. From dancing and music to travel and celebrity meetings - Alison certainly earns Promote's 'Been There Done That' T-shirt. 

With years' of consumer PR experience, and 10 years in communications at Legoland, Alison is constantly prepared for any eventuality. It's clear her life motto is 'Be Prepared' (once a Brownie, always a Brownie). 

About Promote PR - Promote PR
About Promote PR - Promote PR

Nicky Jobson

Senior Account Manager

A Loughborough sports science graduate, former netballer and basketball player - Nicky now enjoys a little road cycling and recently joined the Spartan Trifecta Tribe - completing Sprint, Super & Beast races in one year.

Full of creative ideas for consumer media campaigns, Nicky leads on a number of key Promote accounts including Wattbike, TRX, England Athletics and the Reading Half Marathon. 

Life and soul of any Promote PR party Nicky's life motto is "Live Well, Love Much, Laugh Often".

About Promote PR - Promote PR
About Promote PR - Promote PR

Amelia Millan

Junior Account Manager

With a Masters in Sports Psychology, Amelia's passionate about getting people more active in sport and fitness. 

Still playing hockey regularly for Staines, Amelia leads on a number of Promote accounts championing women's sport including TeamUp, Boudavida and the Women's Sport Trust. 

Always on the look out for new challenges, Amelia's life motto is "if you have everything under control, you’re not moving fast enough."

About Promote PR - Promote PR
About Promote PR - Promote PR

Ruth Bowerman

Account Executive

The Promote footballer with a life motto that "when nothing goes right, go left."

Ruth's doing a great job supporting across a range of our sports and fitness accounts including Sweatshop Events, The Gym Group, Polar and TeamUp with England Hockey, England Netball and the ECB.

About Promote PR - Promote PR
About Promote PR - Promote PR

Gabby Rizzo

Account Executive

A former competitive cheerleader, Gabby loves the gym, and puts her fitness knowledge to great use working across a range of Promote clients including TRX, Wattbike and The Gym Group and Life Fitness. 

Always keen to try something new, Gabby's life motto is “I’d rather an oops than a what if”.

About Promote PR - Promote PR
About Promote PR - Promote PR

Kate Hannon

Operations Manager

Ensuring the entire Promote office runs smoothly at all times, the remarkable Kate Hannon manages everything from finance and HR through to IT and recruitment.

Loved by clients, staff and suppliers, it's no wonder Kate's life motto is "it's nice to be nice".

About Promote PR - Promote PR
About Promote PR - Promote PR

Patrick Henchoz

Non Executive Director

Our non-exec director, Patrick provides support and guidance to the senior team.

The founder of Esporta Health Clubs and former Chair of ukactve, Patrick has a superb reputation and connections across the fitness industry. 

Interested in joining our team? We'd love to hear from you if your skills for PR and communication equal your passion for sport and fitness. Please send a CV and covering letter to sue.anstiss@promotepr.com or give us a call to find out more.

Our clients