What is a QR Code?
For those not familiar with QR codes, they are two-dimensional (2D) matrix barcodes that can hold far more information than a traditional barcode. QR stands for Quick Response. A QR code can be read by any camera-enabled smartphone. Most Android phones include a bar code scanner and iPhone users can download a free QR code reader.
How does it work?
As soon as the phone sees the QR code it can perform a number of rapid functions – downloading an electronic business card; activating a function such as dialling a number or sending a text; taking you to a website like a Facebook or to a product page to make a purchase; opening a video in YouTube; or giving you directions to a venue via GoogleMaps.
Where do QR Codes come from?
QR Codes originate from Japan where they are still very common. Invented in 1994 by Toyota subsidiary Denso-Wave, they were originally used for tracking parts in vehicle manufacturing. In recent years they have been used more in marketing and entertainment and have been used by big brands including GAP, Starbucks, adidas, Pepsi and Ford.
How can you use QR Codes?
By placing a QR Code in your marketing communications – eg print ads, billboards, window displays, direct mail and point of sale materials - you can effectively bridge the gap between offline and online marketing. You could also expand product and company information via QR Codes on packaging and literature.
How can companies create QR Codes?
There are lots of free QR code generating websites where users can generate and print their own QR codes for others to scan.
When will you use them?
QR Codes are rapidly growing in popularity, and if you use them in your marketing messages, your customers will certainly respect your technology knowledge which may give you an edge over your competitors. Even for those consumers not in the know, you can still target this group who will no doubt be inquisitive, opening the door for conversation and a potential sale.
Including QR Codes encourages consumers to interact with your online presence, so you’re more likely to get people to link to your brand Twitter, Facebook, YouTube etc.